Now, PT Telkom Advantage Location Analytics Software
Now, PT Telkom Advantage Location Analytics Software
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JAKARTA - PT. Telekomunikasi Indonesia Tbk. (Telkom) will begin to look sophisticated location-based analysis technology as part of the company's business to double number of IndiHome customers, from 2 to 4 million by 2020.
Location based analysis tools used by Telkom is a military level mapping technology, known as the ArcGIS platform. This technology is able to integrate data from different business systems, high-level analysis, and presents the data ready for the dynamic map display.
These solutions serve the data with accurate and very clear visualization, such as location data and customer demographics, market trends, and the location of devices such as Optical Distribution Points (ODP).
Thus, the decision makers in the company have much clearer information on the distribution of comprehensive customer and their network service coverage.
Information generated from this technology helps companies determine strategic locations to install their ODP, namely in areas that have high concentrations of telecommunications customers.
Thus, in such a concentrated area, Telkom can focus on products of high quality service telephone line, internet communication, and their own pay TV service.
"Good for responding to inquiries from customers, increasing service coverage data, or launching new products and services. The location is at the core of the series of activities carried telecom industry. Therefore, information regarding the location is very important in every aspect of decision making," said CEO of Esri Indonesia, A. Istamar in Jakarta, recently.
Currently, he added, the telecommunications industry is experiencing explosive growth of data. Since the company uses a number of different devices to assist the decision making process, the need for data that can be displayed in the form of mapping continues to grow. Unfortunately, from the Business Intelligence tools are available, which is used to process and analyze such data is often difficult to operate. So it is not uncommon to find the results of the data presented in the form of static maps that can not be explored further by the user.
"With the location-based analysis technology, telecommunication companies have the unique ability to dig out the relationships, patterns, and trends that had been buried by the onslaught of feed (feed) social media, in addition to the reports and static graphics. With this technology, decision makers can accurately determine the market potential, and have a deeper understanding of the risks and opportunities that exist," said Istamar.
Some of the leading global companies such as Petronas, Starbucks, Wendy's, Pertamina EP, and Bank of America, also use this technology to grow its customer base and increase the profitability of their businesses.
"With Telkom is now also utilize proven technologies drive the best companies in the world, the implementation team are confident they can maximize this technology and bring the service and performance of our business to the next level," he concluded.
Location based analysis tools used by Telkom is a military level mapping technology, known as the ArcGIS platform. This technology is able to integrate data from different business systems, high-level analysis, and presents the data ready for the dynamic map display.
These solutions serve the data with accurate and very clear visualization, such as location data and customer demographics, market trends, and the location of devices such as Optical Distribution Points (ODP).
Thus, the decision makers in the company have much clearer information on the distribution of comprehensive customer and their network service coverage.
Information generated from this technology helps companies determine strategic locations to install their ODP, namely in areas that have high concentrations of telecommunications customers.
Thus, in such a concentrated area, Telkom can focus on products of high quality service telephone line, internet communication, and their own pay TV service.
"Good for responding to inquiries from customers, increasing service coverage data, or launching new products and services. The location is at the core of the series of activities carried telecom industry. Therefore, information regarding the location is very important in every aspect of decision making," said CEO of Esri Indonesia, A. Istamar in Jakarta, recently.
Currently, he added, the telecommunications industry is experiencing explosive growth of data. Since the company uses a number of different devices to assist the decision making process, the need for data that can be displayed in the form of mapping continues to grow. Unfortunately, from the Business Intelligence tools are available, which is used to process and analyze such data is often difficult to operate. So it is not uncommon to find the results of the data presented in the form of static maps that can not be explored further by the user.
"With the location-based analysis technology, telecommunication companies have the unique ability to dig out the relationships, patterns, and trends that had been buried by the onslaught of feed (feed) social media, in addition to the reports and static graphics. With this technology, decision makers can accurately determine the market potential, and have a deeper understanding of the risks and opportunities that exist," said Istamar.
Some of the leading global companies such as Petronas, Starbucks, Wendy's, Pertamina EP, and Bank of America, also use this technology to grow its customer base and increase the profitability of their businesses.
"With Telkom is now also utilize proven technologies drive the best companies in the world, the implementation team are confident they can maximize this technology and bring the service and performance of our business to the next level," he concluded.
(rnz)
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