Urban Republic, Continues Focus on IOT and Gadget Lifestyle

JAKARTA - Business climate of gadgets and accessories which likely to be stable in 2016 makes Erajaya Group through its subsidiary PT Erafone Artha Retailindo consistently developing this business.

It is realized with the inauguration of the third outlet Urban Republic in Pondok Indah Mall 2, Friday (7/10). Having previously in Kota Kasablanka Mall and Kelapa Gading Mall.

"We see this business to remain stable this year. So we launching latest Erajaya retail stores are emphasizing to the gadget lifestyle. The composition is 30 percent gadgets, 70 percent of accessories," said Ika Paramita, VP Marketing Communication PT Erajaya Group in Jakarta, recently.

The rise of online shopping trends in recent years, said Ika, do not be a major obstacle to Erajaya Group in expanding the retail stores.

"Usually, if the gadget, consumers still want to see and check the goods before purchase," said Ika.

She continued, Urban Republic himself was present to meet the needs of urban communities in urban areas to products with the latest fashion and lifestyle products based on Internet of Things (IOT).

"Urban Republic is not only an icon of lifestyle, but also can serve as a reference for the urban community latest lifestyle products. A wide variety of lifestyle products ranging from iRig, iClips, Drone, Fitbit can be found in Urban Republic," said Jeremy Sim, CEO of Erajaya Group when inaugurated Urban Republic in Pondok Indah Mall 2.

Until now, Urban Republic will continue to maintain its target audience based in the millenia or 18-30 year olds.