Cause of This, Samsung Galaxy Note7 Exploded
Cause of This, Samsung Galaxy Note7 Exploded
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SINGAPORE - Samsung's Galaxy Note 7 has been subject to a mass product recall following reports of exploding batteries and the news just keeps getting worse.
Just a day after a replacement model reportedly began giving off smoke inside a plane, photos of a worrying lab test on the troubled handset's battery have emerged.
The incident occurred on a Southwest Airlines flight to Baltimore from Louisville, Kentucky.
Now, alarming images show one of the Korean brand's handsets exploding into flames as pressure is applied to its fully charged battery.
The test was carried out at the Applied Energy Hub battery laboratory in Singapore.
The images shows the device giving off smoke before exploding and bursting into flames. Photos showing the aftermath of the explosive test reveal the charred remains of the smartphone and its battery.
Samsung has faced harsh criticism following the emergence of the potentially dangerous product flaw.
Some of the toughest criticism levelled at the Korean brand has been over its fumbling of the recall, reports Reuters.
It warned affected users to immediately turn off their phones only after the same warning was issued by the U.S. consumer protection agency.
The regulator criticised Samsung for not following proper recall procedures.
Some consumers also complained about the replacement phones, either saying they lose power too quickly or run too hot.
In China, where Samsung says its Note 7 uses safe batteries, some users claimed their phones caught fire, while it was forced to delay resuming sales in South Korea due to a slow recall progress.
Eric Schiffer, brand strategy expert and chairman of Reputation Management Consultants based in Los Angeles, said Samsung needs to woo its customers.
"They need to be very transparent. Invite customers who have been affected to the plants...let go of whoever was in charge of this debacle, and accept responsibility and show goodwill by sending new phones, giving discounts - anything to show the importance of the customer relationship," he said.
Missed sales and recall expenses could cost Samsung nearly $5 billion (£3.9 billion) this year, analysts say. The risk to its brand is as yet unquantifiable.
Just a day after a replacement model reportedly began giving off smoke inside a plane, photos of a worrying lab test on the troubled handset's battery have emerged.
The incident occurred on a Southwest Airlines flight to Baltimore from Louisville, Kentucky.
Now, alarming images show one of the Korean brand's handsets exploding into flames as pressure is applied to its fully charged battery.
The test was carried out at the Applied Energy Hub battery laboratory in Singapore.
The images shows the device giving off smoke before exploding and bursting into flames. Photos showing the aftermath of the explosive test reveal the charred remains of the smartphone and its battery.
Samsung has faced harsh criticism following the emergence of the potentially dangerous product flaw.
Some of the toughest criticism levelled at the Korean brand has been over its fumbling of the recall, reports Reuters.
It warned affected users to immediately turn off their phones only after the same warning was issued by the U.S. consumer protection agency.
The regulator criticised Samsung for not following proper recall procedures.
Some consumers also complained about the replacement phones, either saying they lose power too quickly or run too hot.
In China, where Samsung says its Note 7 uses safe batteries, some users claimed their phones caught fire, while it was forced to delay resuming sales in South Korea due to a slow recall progress.
Eric Schiffer, brand strategy expert and chairman of Reputation Management Consultants based in Los Angeles, said Samsung needs to woo its customers.
"They need to be very transparent. Invite customers who have been affected to the plants...let go of whoever was in charge of this debacle, and accept responsibility and show goodwill by sending new phones, giving discounts - anything to show the importance of the customer relationship," he said.
Missed sales and recall expenses could cost Samsung nearly $5 billion (£3.9 billion) this year, analysts say. The risk to its brand is as yet unquantifiable.
(rnz)
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