'Animal Style' Burger, The New Crazy Australians Menu
'Animal Style' Burger, The New Crazy Australians Menu
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SYDNEY - Limited availability, minimal marketing, 'animal-style', a secret menu and cheap prices seem to be the key for selling out of a product before your store even opens.
On Wednesday, US burger chain In-N-Out opened a pop-up restaurant in Sydney's Surry Hills for four hours only, and only announced the event the day before.
Hundreds of people lined up from 4am on Wednesday and travelled from as far away as Newcastle, 162 km north of Sydney, for a bite of the 300 burgers available during a four-hour opening window, and they were all sold out in advance.
The number of people who lined up for the fast food was in the hundreds, and the number of available burgers was allocated almost an hour before the pop-up opened. The In-Out-Burgers that were served to customers in Sydney on Wednesday, including the well-known among fans 'Double-Double' burger
The secret to In-N-Out's popularity could be due to several reasons. First up, there's the matter of limited availability - with the pop-up restaurant only open for four hours, people wanted to get in while they could. There also ended up being only 300 burgers available - leading to reports of people trying to get others to buy them the fast food or trying to buy them off those who managed to get a burger.
Many of those who lined up were disappointed when they were told there were not enough burgers available to serve them all. The restaurant also has a not-so-secret 'secret menu', where customers can personalise their order with options like 'animal-style'. That option involves adding melted cheese and grilled onions to menu items such as fries.
Other choices in the secret menu include adding chopped chillis to burgers, Neapolitan thickshakes, mustard grilled burger, patties protein-style burgers, and 4x4 burgers - a way to quadruple the patties and cheese in a burger, according to Hack the Menu. It may also have helped that prices on the menu available in Australia were cheap.
On Wednesday, US burger chain In-N-Out opened a pop-up restaurant in Sydney's Surry Hills for four hours only, and only announced the event the day before.
Hundreds of people lined up from 4am on Wednesday and travelled from as far away as Newcastle, 162 km north of Sydney, for a bite of the 300 burgers available during a four-hour opening window, and they were all sold out in advance.
The number of people who lined up for the fast food was in the hundreds, and the number of available burgers was allocated almost an hour before the pop-up opened. The In-Out-Burgers that were served to customers in Sydney on Wednesday, including the well-known among fans 'Double-Double' burger
The secret to In-N-Out's popularity could be due to several reasons. First up, there's the matter of limited availability - with the pop-up restaurant only open for four hours, people wanted to get in while they could. There also ended up being only 300 burgers available - leading to reports of people trying to get others to buy them the fast food or trying to buy them off those who managed to get a burger.
Many of those who lined up were disappointed when they were told there were not enough burgers available to serve them all. The restaurant also has a not-so-secret 'secret menu', where customers can personalise their order with options like 'animal-style'. That option involves adding melted cheese and grilled onions to menu items such as fries.
Other choices in the secret menu include adding chopped chillis to burgers, Neapolitan thickshakes, mustard grilled burger, patties protein-style burgers, and 4x4 burgers - a way to quadruple the patties and cheese in a burger, according to Hack the Menu. It may also have helped that prices on the menu available in Australia were cheap.
(rnz)
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